Wednesday, April 24, 2024

Final Project Intervention

 




I used my project as intervention utilizing flyers as a medium to communicate and engage with the public. I chose this way of outreach because of its directness and obvious accessibility. Flyers are  perfect in my use-case, because they can be distributed widely and can reach a diverse audience. They truly capture my deliberate act of being tangible, making the message more personal and impactful.

The core message of my project is the power of showing random acts of kindness and the importance of voting. I used color theory to express emotions in my flyer & poster. The first flyer, colored purple, signifies courage, while the second, in bright red-orange, signifies high priority and caution. I wanted to show that it doesn’t take much to show an act of kindness - even something as simple as a smile can make someone’s day better. 

I distributed these flyers in various public spaces and online platforms to reach a wider audience. The audience engaged with the project by taking the flyers, reading them, and hopefully, acting on the messages. The feedback I received was generally positive, with many appreciating the design and the messages.

This project aligns with my professional aspirations as a coder/designer who wants to use art to inspire change and express creativity. It adds a unique piece to my portfolio that showcases my ability to combine design principles with social messages.

Several artists and projects have influenced this project. Yoko Ono, with her interactive art that invites participation, inspired me to create a project that encourages interaction. Shaun Leonardo, whose work often addresses societal issues, influenced my decision to incorporate a social message in my project. Other artists that connect with my project include Shepard Fairey, known for his bold graphic design and use of color, and Jenny Holzer, whose text-based public art has demonstrated the power of words in public spaces.


In conclusion, this project allowed me to explore the intersection of design, public engagement, and social messages.This experience has enriched my skills and was very rewarding to do. I've never made posters or flyers before, so I consider that as stepping out my comfort zone, and trying something different.

Research and Resources

The research that informed this project includes studies on color theory, public art projects, and social campaigns. Resources that inspired my project include:

  1. “Interaction of Color” by Josef Albers
  2. “Public Art: Theory, Practice and Populism” by Cher Krause Knight
  3. “Obey Giant: The Art and Dissent of Shepard Fairey” by Shepard Fairey
  4. “Protect, Protect: Jenny Holzer” by Jenny Holzer
  5. “Grapefruit: A Book of Instructions and Drawings” by Yoko Ono


“By being able to exist in your own body and understand that you do not need to be defined by an experience, it allows you to move forward with a little more sense of joy.”-Shaun Leonardo

-This is a quote that I was reminded of while trying to stray away from my comfort zone.

"We are forever 4:21 apologetic for being real. 4:22 Excuse me for farting. 4:24 Excuse me for making love and smelling 4:26 like a human being instead of that odorless celluloid prince 4:29 and princess image up there on the screen."

- I was inspired by this quote while contemplating on how to connect and empathize with my viewers. It gave me a slight push to get a bit personal.

; we must re-examine cultural objects and social practices to understand the patterns of everyday life that shape the past and inevitably imprint the future.

- true



VIDEO PRESENTATION:


 https://drive.google.com/file/d/1rISstj0R56i_MToUgX7whofdIcNtsH4o/view?usp=drivesdk

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